The People’s Panel is a Black-owned, community-driven insights platform designed to give Black and Brown consumers a safe space to share real, unfiltered feedback with the brands shaping our daily lives. Too often, our voices are left out of critical brand and product decisions—that changes here.

We connect our community with companies that want to listen, learn, and do better—not just by gathering insights, but by equipping them with the education and tools they need to truly engage with Black and Brown audiences the right way.

By joining The People’s Panel, you’re not just answering surveys—you’re helping shape the future of brands, ensuring they reflect and respect the people they serve. And yes, you get paid for your time and insights.

The People’s Panel is a Black-owned and Black & Hispanic-advised research community ensuring Black & Brown voices are heard, valued, and represented in the research that drives brand decisions.

Our leadership team has spent decades partnering with Fortune 100 brands—from retail and healthcare to technology and financial services—ensuring that diverse perspectives are embedded in product development, advertising, and customer experience.

Additionally, The People’s Panel is guided by a collective of industry experts who have long championed Black and Brown representation in market research. Their knowledge helps us set the standard for authentic engagement, ensuring companies don’t just collect insights—but act on them.

The People’s Panel works directly with key decision-makers at major brands and influential marketing research agencies—the people shaping products, services, and messaging for millions of consumers.

Because of these relationships, the feedback you provide doesn’t get lost in the shuffle—it goes straight to the people who have the power to act on it. Your insights help brands:
✅ Refine how they communicate with diverse audiences
✅ Develop products and services that actually meet consumer needs
✅ Ensure representation in marketing & advertising
✅ Avoid costly missteps by listening first

We work with any organization—brands, agencies, or research firms—that wants to authentically and meaningfully connect with Black and Brown consumers. By sharing your voice, you’re not just answering questions—you’re driving real, lasting change in the marketplace.

Let’s start with what may matter most to some—you’ll get paid for your opinions. When you participate in research studies, you’ll receive money, rewards, or exclusive perks for sharing your insights. Your time is valuable, and we make sure it’s recognized.

But beyond the rewards, The People’s Panel is different. We’re not here to be the biggest panel in the world—we’re here to make sure your voice is truly valued and heard.

Here’s why you should join:

💰 Get Paid for Your Insights – Earn cash, gift cards, and other rewards for participating in research.

📢 Have Real Influence – Your voice reaches top brands and research agencies that are shaping the products, ads, and experiences you interact with daily.

🌍 Ensure Representation – Black and Brown consumers are often overlooked in research. Your input helps create a more inclusive marketplace and ensures companies get it right.

🔍 Work with Experts Who Care – Our team has decades of experience in market research, meaning your feedback is collected thoughtfully and used effectively to drive real change.

🔒 A Trusted, Safe Space – Your privacy is our priority. We only use your information to match you with relevant, paid research opportunities.

Your opinions matter. Your time is valuable. And your voice has the power to shape the future. (While our mission isn’t to be the biggest panel in the world, we are growing fast—and the more voices we have, the bigger the impact we can make. Invite your friends to join and help shape the future together!)

Yes! Joining The People’s Panel is completely free—no hidden costs, no obligations. We believe that everyone should have the opportunity to share their voice and influence the brands shaping our world.

To make sure you don’t miss out on research opportunities, add our email to your contact list so our invitations don’t end up in spam. The more studies you see, the more chances you have to get paid for your insights!

It depends! The frequency of invitations is based on both your profile and the needs of the brands and research companies we work with. Some panelists receive invitations weekly, while others may be contacted monthly or only when a study closely matches their experiences.

We can’t predict exactly when you’ll be invited, but the faster The People’s Panel community grows, the more companies will turn to us for insights—meaning more opportunities for you. So invite your friends to join, and let’s make sure brands hear our voices loud and clear!

We know your time is valuable, so we offer different ways for you to share your voice—some quick, some more in-depth, but all designed to capture real, honest feedback that brands need to hear.

Here are some of the ways you might participate:

• 📝 Surveys – Fast, online questionnaires you can complete in minutes.

• 💬 Focus Groups – Moderated discussions (online or in-person) where you share thoughts with others.

• 🎙 One-on-One Interviews – Deeper conversations where a researcher asks about your experiences.

• 📅 Online Communities & Diary Studies – Longer-term activities where you give feedback over time.

Each opportunity is unique, but they all pay you for your time and ensure that Black & Brown voices are heard in brand decisions.

🔍 Before participating, you’ll receive an invite to take a short screener to see if you qualify for the study.

👉 When a study matches your profile, we’ll send you a screener invite—keep an eye on your inbox!

You’ll be asked about all kinds of things that impact your daily life—from the products you buy to the services you use and the brands you interact with.

We partner with companies looking for real, honest input on topics like:
🍔 Food & Beverage – What you eat, drink, and shop for
💄 Personal Care & Beauty – Skincare, haircare, cosmetics, and more
🏥 Healthcare – Your experiences with wellness, insurance, and medical services
📱 Technology – How you use apps, devices, and digital platforms
🎬 Entertainment & Media – TV, streaming, music, and social media habits
💰 Finance & Banking – How you spend, save, and manage money

And that’s just the beginning! Brands want to hear your perspective on new products, marketing campaigns, and experiences—before they hit the market.

Your privacy is our priority. We follow strict data protection guidelines in line with Insights Association standards and all applicable regulations.

✅ Your personal details are never sold or shared for marketing purposes.
✅ We only use your information to match you with relevant, paid research opportunities.
✅ We take every measure to keep your data safe, secure, and confidential.

We also believe in ensuring authentic representation in research. The information you provide helps us connect you with studies that reflect your unique experiences—promoting fairness, inclusion, and real impact.

For full details, check out our [Privacy Policy].

Yes! Your time is valuable, and we make sure you're rewarded for it. Compensation varies by project, but studies may offer:

💰 Cash payments or gift cards
🎁 Free product samples
🚀 Exclusive previews or early access to new products

Before you participate, we’ll always tell you upfront what the incentive is, so you can decide if it’s worth your time. No surprises—just real rewards for sharing your voice.

Absolutely. You’re in control of your participation. There’s no obligation to stay, and you can opt out or unsubscribe from our emails at any time.

If you decide to leave, just let us know, and we’ll remove your information from our active panel list. No pressure, no hassle—just a community where you’re free to share your voice on your terms.

👉 Need to opt out? Simply follow the unsubscribe link in our emails or contact us directly.

Joining The People’s Panel is quick and easy!

1️⃣ Sign up using our secure online form—it only takes a few minutes.
2️⃣ Complete your profile so we can match you with the right research opportunities.
3️⃣ Keep an eye on your inbox for invites to surveys, focus groups, and paid research projects based on your interests.

That’s it! When a study matches your profile, we’ll send you a screener invite—so be sure to keep an eye on your email.

👉 Sign up today and start getting paid for your insights!

If you have additional questions or concerns, feel free to reach out to us any time. We want you to feel confident and comfortable before joining The People’s Panel.

Email: hello@ThePeoplesPanel.com

Yes, everyone is welcome to join! However, The People’s Panel was specifically created to amplify Black and Brown voices in research, so most of our studies focus on multicultural audiences. This means there may be fewer opportunities available for those who don’t identify as Black or Brown.

That said, we value all voices, and when possible, we may connect you with other industry research panels that could have studies better suited for you. If you’re interested in sharing your perspectives, we encourage you to sign up!