Real Voices. Real Insights.
Real Impact.
It’s no secret. Traditional consumer panels often struggle to fully capture the depth and diversity of Black & Brown consumer experiences. This can lead to missed opportunities and a gap in understanding the very audiences driving cultural and market trends.
At The People’s Panel, we’re here to help bridge that gap—working alongside brands, research agencies, and even larger consumer panels to ensure Black & Brown voices are heard, valued, and represented.
Whether you’re looking for focused multicultural insights or seeking a trusted partner to enhance your existing research, we’re here to help you make more inclusive, informed decisions.
What We Offer
At The People’s Panel, we provide access to first-party, opt-in participants, beginning with Black & Brown consumers and expanding to include other underrepresented voices in the near future. Our mission is to help brands, agencies, and researchers connect with real people who bring valuable, culturally relevant insights to the table.
We are your go-to resource for authentic sample when it comes to engaging Black & Brown audiences for studies, surveys, and qualitative research projects.
✅ Culturally Diverse Participant Recruitment
✅ Micro-Communities
✅ Focus Group & Interview Recruitment
✅ Diary Studies & Ethnographic Sample
📩 Want full details? Enter your email for more information.
Who We Partner With
We partner with Fortune 100 companies, top research agencies, culturally-driven brands, and even other panel providers to ensure that Black & Brown voices are fully represented in research. Whether you’re looking for a dedicated multicultural panel or need to enhance an existing panel with deeper cultural insights, we’re here to collaborate.
Our clients and partners span:
🏥 Healthcare & Pharmaceuticals
🍔 Food & Beverage
📱 Tech & Digital Platforms
💳 Financial Services & Banking
🛍 Retail & Consumer Goods
🎬 Media & Entertainment
We believe that ensuring authentic representation in research isn’t a competition—it’s a shared responsibility. We’re committed to working with brands, agencies, and panel providers who want to get it right.
Why Choose The People’s Panel?
Unlike other research panels, we don’t just collect data—we help brands understand and engage with Black & Brown consumers the right way. Whether we are recruiting only or providing more full service support (e.g. project management and beyond), we are happy to help you achieve your research goals!
✔ A Trusted, Engaged Community – Our panel isn’t just “opt-ins.” It’s a network of real people ready to share real insights.
✔ Cultural Expertise – We don’t just deliver data; we provide context, education, and strategy so brands can act on what they learn.
✔ High-Quality Research – Every study is designed for depth, nuance, and impact.
📩 Want access to research details & pricing? Enter your email to get started.
